Murano has developed a unique way to streamline the asset raising process – one that benefits both the investor and the fund. They work with funds, funds of funds and private equity houses of all sizes to help them identify the right investors from all around the world. Their team of analysts continually update information from extensive, regular and personal conversations with investors; always alerting our clients to significant changes.
Murano’s work is based on three main assumptions 1) Data is worthless – there are more investors than any one fund company can cover. 2) Investors change investment policy frequently 3) Business development shouldn’t be about cold calling long lists of unsuitable investors – it’s simply a waste of time for both parties.
With these assumptions in mind Murano maintains a core, cost-effective and pragmatic approach throughout everything it does, connecting the right fund with the right investor – changing the way the fund industry does business.
Using a dedicated research team from their Mayfair head office, they aim to connect funds with 3-5 qualified and targeted investors around the world each week. These aren’t just basic introductions though, each lead is pre-qualified via specific questions based on the fund client’s strategy and the results compiled into a handy investor report. This means that the limited sales resource a fund has, can be deployed in only the most fertile areas – no more wasted sales calls.
The information they send to clients is exclusive and only sent to non-competing strategies, there’s no doubling up here, so value errosion. Investors don’t get bombarded with dozens of calls from various funds as a result of revealing their policies and to boot, they’re only contacted by a maximum of 3 funds that will fit their requirements and their wider mandate.
It’s a hands on approach – they’re out to make sure those using the Murano service get traction, not just connections. They meet regularly with fund clients to ensure that they are up to speed with all of their business objectives and the partnership remains effect. It’s a personal approach where each client is allocated a highly skilled analyst that knows the industry and the given strategy inside and out.
The Murano track record speaks for itself, clients that use them to their potential have been able to arrange meetings 40-60% of the time. Of those meetings, DD is expected to occur every 10-15 meetings, acting as a cost-effective extension to your sales team.
At HedgeBrunch, we love what Murano does. It’s simple, highly effective and more than a few of our network members have benefitted from their service. We know that the most important thing is getting to the right conversation, but that can often take far too long. Murano, they do the research, so you can do the business.
To find out more about Murano Connect, click here.