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Introducing Krzana Search for the Next Search Engine: How an Ancient Sanskrit Word Is Redefining New Media

Knowledge

Introducing Krzana

Krzana empowers investors in the race for business-critical information

When UK Oil & Gas Plc discovered the equivalent of over £300 billion of oil near Gatwick last year, the news broke through an unusual channel.

An hour before reporters were on the scene, the story was uncovered by geeks using an innovative platform to monitor in real-time more than a thousand social media and traditional news feeds.

For any investor watching, it was an opportunity to make a mint. UKOG’s share price quadrupled in a day.

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Fast-forward 9 months, and the tech whizzes have combined their insights with some serious media and financial experts to bring a new tool to market: Krzana – Sanskrit for “pulse” or “containing pearls.”

Using a range of smart filters, Krzana enables users to focus their searches on everything from Twitter to YouTube and to specialist sources, such as Platts, Seeking Alpha and TechCrunch.

“We’re like a giant digital metal detector,” explains Geof Todd, one of the company’s six executives. “In the haystack of global information, we empower our users to find that needle before anyone else.”
With infinite applications for the tool – from commuter alerts to disaster relief – Krzana’s biggest take-up has been in the financial world. KrzanaFinance3.0 is being rapidly adopted by hedge funds, analysts and traders in Europe and America to get ahead of the market.

 “It gives them just those few extra minutes or even seconds to get ready before major news breaks,” says Sandip Sarda, Chief Executive Officer. “They often won’t hit the button on a trade before the news is verified on Bloomberg or Reuters, but it enables them to work out their strategy in advance and be first to the market.”

Krzana – Net or Scalpel?

The explosion in social media makes this a far more active information resource than traditional news feeds, with messages published by citizen reporters, celebrities, SMEs, blue chips, brands, experts and buffoons.

Established news services, on the other hand, provide the vital function of sourcing and verifying before they publish. While crucial, it all adds time – and the end results don’t always provide the insight of an off-the-cuff Tweet from someone in the know.

Krzana bridges these two worlds. It sorts, channels and filters this mass of data into useable information.

Stories in the mainstream media go out to the financial community at large simultaneously, making it tough to get ahead in the race to find key differentiators,” says Sarda. “But Krzana gives you that edge.”

Beyond surfacing the first trace of a story, Krzana sifts through the ‘data bloom’ that surrounds an important event to add depth of analysis – multiplying the reach, scope and scale of information. It also cancels out the noise of superfluous information.

Krzana can be either a net or a scalpel – under the direct control of the user,” says Sarda

The genius behind Krzana is the creation of smart channels that use a powerful range of filters to uncover valuable data. These filters are applied and perfected easily by the user to directly harness their expertise. They then become deployed as focused ‘Watchlists’ – running in real time, with alerts to your mobile or computer.

                  Quin Murray CPO & Toby Abel CTO                                                      Krzana in action

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“Krzana’s Watchlists are like having a full team on your side to maintain watch for what is important to you,” said Founder Quin Murray. “And they’re working for you 24 hours a day, 365 days a year.”

Redefining News & Information

Michael Dell is famous for ‘disintermediating’ the PC manufacturing and supply business. The team at Krzana is doing the same in the world of news and information.

 Big data, real-time search, natural language processing (NLP) and business process re-engineering – all hot topics in the FinTech sector – come together in a new paradigm redefining the way information is gathered.

We are constantly reminded that we are ‘time poor.’ And the cause? Very often it’s simply information overload.

Aggregate that for a company, and sorting for business-critical information is likely to be costly. Most specialist information aggregators only add to the cost, and usually don’t deliver what’s really needed.

Krzana’s team of twenty-something “digital natives” have grown up with the hubbub of social media and make sense of it in the same way a resident of Mumbai might rationalize the tumult of his city.

HedgeBrunch Members Offer

Because we want you to experience the power of Krzana, we are making it available for a free

2 week trial when you register at http://krzana.com/#request and use the code HB2015.

 For more information and a demonstration contact Krzana!

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