Rolls Royce Avenue

The Rolls-Royce Summer HedgeBrunch 2014

Avenue, St James's, London

31st July 2014
Matt Roberts
Harry Bromptons
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250 HedgeBrunchers descended on St. James’s majestically appointed Avenue to celebrate the start of summer over some high-end network partying. Guests were welcomed with chilled Prosecco and Harry Brompton’s alcoholic iced tea and filtered into the venue’s glamorous Manhattan-style loft space. This is a space that captures the buzz of the New York dining scene whilst nodding to its St James’s roots with stunning art-focused interiors – a combination that went down very well with international guests arriving.

Lead sponsors Rolls Royce were in attendance with the sumptuous Wraith outside Avenue’s front door. The two point four tons of the finest handcrafted motor car money can buy turned more than a few heads. Brunchers were invited to sit inside the sumptuous cabin and marvel at the “starlight headliner” – the interior ceiling formed of 1,600 individual fibre optic lights twinkling seductively above. As our compere, The Naked Short Club’s Dr. Stu, later quipped “we all have at least one Rolls Royce”. For those that haven’t and equally those that have, we highly recommend experiencing the Wraith’s extraordinary twin-turbocharged V12 at your nearest opportunity. We might even invite you to test it with us if you’re nice!

As guests mixed in and got down to the serious business of having a good time luxury mobile phone creators, Vertu, brought out a selection of their beautiful handcrafted devices to test-drive too. This is technology at its most exquisite – complete with dedicated concierge service at the touch of a button – surely it’s the ultimate lifestyle management tool for a busy hedge funder?

Continuing the industry’s philanthropic tradition we hosted an auction in aid of Hedge Funds Care – a long running charity formed with the goal of tackling child abuse. We raised thousands of pounds for this noble cause as bidding frenzies erupted for helicopter trips across the capital, personal training sessions from Matt Roberts Mayfair, health suite membership at the stunning Corinthia Hotel and Spa and dinner for two at the Merchants Tavern courtesy of long-time HedgeBrunch supporter Peregrine Communications.

After a successful auction compered by the eponymous Dr Stu and a few words from Gavan McGuire of Hedge Funds Care, DJ James Hoste turned up the volume and invited our funk-saxophonist to help propel the feel-good vibes further into the night. Guests stayed well past their bed times and the die-hards took advantage of a very special after-party and nearby Mayfair nightclub Mahiki.

A summer party to remember!

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Event Guests Included

BlueCrest Capital – Sberbank – Jersey Finance – JP Morgan – UBS – Bloomberg – Scotia Bank – Floreat – Hedge Fund Journal – Bourne Park Capital – Capital Dynamics – City AM – ACA Compliance – ACPI Investments – Apex CIS – Aquila Capital – BA Pensions – Backstop Solutions – BDP LLP – Capital Dynamics – Carey Olsen – Carne Group Financial Services – Centaur Fund Services – Credit-Suisse –Edge Technology Group – FF&P – Global Impact Investments – Hawkwood Capital – Heptagon Capital – Hilltop Fund Management – Lonestone Capital – MJ Hudson – Northlight Group LLP – Parus FInance – Rees Pollock – Sandell Management – Spears Magazine – TT International – Wimmer Financial – WIllis