Celebrity endorsements are a dime a dozen these days and one could often assume that the influencer in question has no real interest in the product they are backing. Not so with BXR; a fresh new temple of training in London’s Marylebone quarter. Much fanfare has been made that the recently crowned heavyweight champion of the world, Anthony Joshua, is a partner in the business – but he’s more than that. BXR an elite gym centred around boxing and boxing training so this makes for a match made it heaven, but we sure didn’t expect to be training next to the champ on our first visit here – he was there, as we walked in, ducking and weaving right next to us.
Following our recent Angels and Alternative event at The Chilterns, a luxury development which occupies the building above BXR, we not only gave away a membership to one lucky family office guest but took one our ourselves. It’s beach season after all. We’ve been checking it out for 3 weeks now and, damn, it’s cool. Apart from the fact that AJ was sparring just feet from as we struggled to bench his warm up set, this place sets a new standard in London.
Open since January, BXR is a state of the art, members-only fitness facility, offering the highest level of professional boxing training. The site has a 6-metre-high triple glass frontage and spans 12,000 sq ft across ground & lower ground floors. It’s far more night club come billionaire’s basement than you standard Fitness First setup. Exposed concrete paired with state-of-the-art equipment and a killer soundtrack to boot. Think Rocky training in Batman’s basement. At its core, there is a full-size boxing ring with regular and highly professional sparring, which adds to the rawness and authenticity of this training venue.
Investing partner Anthony Joshua (putting his money as well as his name to it) and the BXR founders have curated a team of elite trainers consisting of London’s most reputable boxing coaches, ex-champion boxers, MMA fighters and some of the top sports therapists and osteopaths. The BXR line-up includes Jamie Reynolds – AJ’s head strength & conditioning coach and Dr Mike Loosemore of CHHP (Centre for Health & Human Performance). BXR is aiming to offer its members the same level of advice and consultation that a professional athlete would expect- so if you’re serious about your goals then you can’t go wrong. Not only is the hands-on team on point too, but joining Anthony Joshua on the BXR founding committee are champions from a range of industries including DJ and music producer Mark Ronson, English boxing promoter Eddie Hearn, businessman Andre Balazs and Victoria Secret models Sara Sampaio and Maryna Linchuk.
Anthony Joshua commented: “BXR is a passion project for me. I want people to train like I train. We have pulled together the best coaches, medical teams and equipment in the business and brought the ring to Chiltern Street. Offering state of the art training facilities for anyone who wants to join.”
Berglund of Bergman-Interiors are the brains behind the slick and industrial design of BXR’s flagship site and the extras are pretty hot too. To offer the ultimate workout experience, the facilities include luxury changing rooms with saunas, (mixed) steam rooms and an exclusive brand collaboration with renowned Danish Juicery – Joe & The Juice. Their expert team have developed a bespoke fitness menu for the Ringside Lounge, which includes pre-workout shots, post-workout protein shakes and healthy salads. The café space is also so well set that the urban nomad could easily lap-top away a day’s work here in comfort too. To boot, a big screen for the big game or AJ’s next bout finishes off an exciting and offering.
BXR memberships start at £180 a month and the offering, with all included, is truly and exciting one. To book a tour or consultation contact Charlotte@BXRLondon.com